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The fall 2011 issue of T E News took the big task of trying to get down to the bottom of what entertainment is. This was not only a labor of love, but a massive undertaking that required the cooperation of many people from around the world to be accomplished.
Bates and Ferri (2010) define entertainment as anything that is understood objectively, encompasses communication between text and audience from an external stimulus, offers pleasure, requires an audience to exist and happens in a passive form.
Entertainment is more than just amusement or play, it can be an essential way to bring societal needs like cancer research to the forefront of the global community. Learn more about how the entertainment industry can support science for a better tomorrow.